boAt’s parent company, Imagine Marketing, has confidentially filed draft papers with SEBI for a potential IPO, marking its second attempt to go public. Using the pre-filing route, the company avoids immediate public disclosure of its Draft Red Herring Prospectus (DRHP), offering strategic flexibility and reduced market pressure. Imagine Marketing had previously filed in 2022 for a ₹2,000 crore IPO. Founded by Aman Gupta and Sameer Mehta, the company has grown into a consumer tech leader with products across audio, wearables, grooming, and accessories. This move aligns with a growing trend of Indian startups and corporations opting for confidential filings before IPOs, including Tata Play, Swiggy, and PhysicsWallah.
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