Why Indian Dating Apps Are Booming in Small Towns

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By Avi Saheb




Growth More than in Metros

Growth More than in Metros

Are you tired of swiping left and right on dating apps in big cities, only to find yourself stuck in a sea of meaningless connections? Well, it seems like the dating game is changing, and it’s not just happening in the metros anymore.

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The Rise of “Serious” Dating Apps

Companies like Aisle and Truly Madly, which cater to millions of users and position themselves as “serious” dating apps, are seeing a surge in users from smaller cities and towns. These users are not only keen on using these apps but are also willing to pay for them.

Why the Shift?

  • Increased internet penetration
  • Changing social norms
  • Desire for meaningful connections

With the rise of social media and dating apps, the way people meet and connect has undergone a significant transformation. Gone are the days of traditional matchmaking and blind dates – now, it’s all about swiping, matching, and chatting online.

Bespoke High-End Dating Services

For those looking for a more personalized dating experience, bespoke high-end services like Sirf Coffee are gaining popularity in non-metro cities. These services offer a tailored approach to matchmaking, focusing on compatibility and long-term relationships.

What Sets Them Apart?

  • Personalized matchmaking
  • Background checks
  • Exclusive events and meetups

Unlike mainstream dating apps, these services cater to a niche audience looking for quality over quantity. Users are willing to invest in these services because they value the attention to detail and personalized approach they offer.

The Changing Dating Landscape

As more users from non-metro cities embrace online dating, the dating landscape in India is evolving rapidly. What was once considered a taboo is now becoming more mainstream, with people of all ages and backgrounds turning to dating apps to find love and companionship.

Key Takeaways

  • Non-metro cities are experiencing a surge in users on dating apps
  • Users are willing to pay for personalized matchmaking services
  • The dating landscape in India is evolving with changing social norms

So, if you’re tired of the same old dating scene in the metros, maybe it’s time to explore what the smaller cities have to offer. Who knows, you might just find your perfect match in a place you least expected.


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